Hello and greetings to
2011 is in the history
books and 2012 is rapidly pushing ahead. It’s February already!
It’s been a couple of years since I have written an annual letter. The past
two years have been challenging, but rewarding as well and obviously a lot
has changed at NSP, but a lot of what we do, and who we are, and what we
believe in has stayed the same.
This past weekend I’ve
been reminded on Facebook just how connected we are as friends, players, and
skiers and snowboarders. I see all of the posts for all of the socials and
events that everyone is attending and I think back 16 years ago, when
TESSC/Not So Pro® started and I am truly amazed at where we have come today.
I wonder if any of us would have met if it weren’t for the love of sport and
social and the tool of Facebook to keep us connected. All of this from four
nets on the beach in Toronto, I am sure there are lots of good times ahead
and new friends to be made.
With the NSP leagues,
Socials, Beach Tours, and Ski and Snowboard Club all having a strong brand in
the market place, growing and diversifying has been something I have been
working hard at over the past two years and I have some announcements to
I have decided not to
expand to Hamilton this year. I was not confident about the vision or
abilities of the people I was partnering with and not comfortable with the
associations they were planning to work with. To further this decision, I was
not at all prepared to build up the NSP brand only to have it again put up
for auction to the highest Government agency bidder four years from now,
without a long term contract. Not So Pro® has many great brands that we will
focus on to expand and grow as well as some new ones in 2012.
As many of you know,
we expanded to Niagara 6 years ago and now NSP is the largest sports league
company in Niagara with over 1,100 players. NSP built a facility for Beach
Volleyball with 10 courts and we endeavour to expand this to 12. With the
addition of lighting it will give us the capacity for three time slots. This
facility we are now calling the NSP BeachBox® so as to distinguish us from
other companies and facilities. My idea is to create a bit of a beach in a
box where the social atmosphere will be one of a kind.
So if it’s not
called a BeachBox®, it’s not NSP Sports.
Expanding the BeachBox
® will allow us to offer other sports that I have been talking about for
years, such as Beach Soccer, Beach Dodgeball and even Beach Tennis, making
the NSP BeachBox® a multi-sport facility. We will be expanding this concept
to other cities in the future and I will keep you posted.
Kids Camps -
In 2011, we had a number of kids groups come out to the NSP BeachBox® for a
day of sport, learning and fun. This was so popular that I have decided to
start BeachKidz camps. It is my vision for this program to be accessible to
children of all financial and social backgrounds to provide an opportunity
NSP Varsity -
Another new initiative we plan to implement is NSP Varsity. University and
College students have been increasingly enjoying more of our programs. We
will be advertising and co-branding events and working closer with student
associations for gaining awareness of the NSP brands so we can expand with
these players who are really the future of NSP.
Sports- Join us with your fellow employees on an action packed ski
and snowboard trip, the NSP Beach Tour, or any other NSP events.
Alternatively let us bring the fun to you and your company for a customized
sport day or event. We have the equipment, staff, and experience to design a
unique sports-social event for your company.
NSP will continue to support local charities wherever we play, and for 2012
some of these include; Variety Village, CANFund, Grand Bend Optimist Club,
Rankin Cancer Run, Humane Society and The RAFT(Resource Association for
Teens). Take a look at NSP in the Community section at NotSoPro.com to see
how you can impact others in your community or through charities with Not So
Pro® across Ontario.
Some other sports and
initiatives that we are adding to the NSP brand are Digz Gear®, Grass
Volleyball, Multi-sport Challenges, Boot Camps, Rowing, Zumba and Yoga, as
well as all of the beach sports previously mentioned.
In closing, I am
confident that with Suzanne at the helm as Corporate Operations Manager,
Daniela as Niagara Operations Manager, Cameron as Toronto League Manager,
Lauren as Events and Registrations Manager, as well as our 15 coordinators
and 20 ski and snowboard instructors, your experience with Not So Pro® in
2012 will be a great one. I would like to thank all of my staff for their
very hard work and dedication which has resulted in the success of Not So Pro
up until 2012 and beyond.
If you would like to
be involved with any part of our future expansion of the NSP Brands, or just
want to know more, please do not hesitate to contact us at
So look for the NSP
BeachBox®, NSP BeachKidz, NSP Varsity, NSP Beach Tour, NSP Ski and Snowboard
Club, NSP Corporate Sports, NSP Social Scene and Digz Gear® all at
NotSoPro.com and I look forward to seeing you at NSP Sports and Socials soon.
get off that couch and live to play!”
Not So Pro®